Launched in December 2009 in France, Gleeden is the first European dating site openly offering those who are married or in a relationship the opportunity to indulge in an extramarital adventure. With its success, this dating troublemaker currently brings together a community of nearly 3 million members worldwide, and thus has the largest database of information on unfaithful people (whether confirmed or in the process of becoming one). From these data, the site has been able to draw up a typical profile of the Gleeden member: age, occupation, personality, favourite sports, sexual preferences, astrological sign … all the factors revealed upon registration have been scrutinized. We will let you discover them.
Who is the typical Everyman unfaithful person?
No need to be Tiger Woods, Hugh Grant or Jude Law for tasting the forbidden fruit. Maybe you are surrounded by long-time adulterers without knowing it! According to data collected on Gleeden.com, the typical British unfaithful person is a 41-year-old man living in London. He is blond with brown eyes and his height is 1.81 meters. Indeed, the typical unfaithful person is still male. Although increasingly more women indulge in an extramarital affair, 60% of registered Gleeden users are male.
An executive, he earns between 50,000 and 75,000 pounds per year. He loves going to the cinema, going to concerts and travelling regularly. A sporty person, he particularly enjoys football and tennis. Of the Aries sign, he declares himself as open to any exciting situation, but favours short relationships. He appreciates romantic sex and is interested in the use of sex toys. As for personality, the unfaithful English person defines himself as open-minded, active and… earnest.
Faithfulness lasts three years
After how long in a relationship does one decide to go and see whether the grass is greener elsewhere by registering on Gleeden? And why? Based on the responses of nearly 5,000 members*, it seems that the 3-year threshold is the key fidelity threshold. Indeed, the majority of respondents (42%) say they have registered between the fourth and the seventh year of their relationship. But 18% surrender before the third anniversary of their relationship, while 15% of respondents admits to faltering in the first year! Only 11% patiently wait ten years before being tempted.
While infidelity did not wait for the Internet to exist, it is now much more accessible than it was a few years ago. According to a TNS Sofres study, we average 4.7 affaires in our lives. But social networking and dating sites have revolutionised meetings and that figure could grow very quickly. This is certainly the thinking of the psychology lecturers from the Open University in Britain. Their recent study suggests that the Internet greatly facilitates adultery and that the temptations are everywhere on the web.
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After how many years of relationship have you registered on Gleeden? Before 1 year of relationship – 15% Between 1 and 3 years – 18% Between 4 and 7 years – 42% Between 8 and 10 years – 13% More than 10 years – 12% |
For what reasons?
The dating site then considered the reasons for the infidelities of its members. And sex seems to be the number one reason of their infidelity, in any case, this is what 41% of respondents say. Indeed, it is difficult to regain the emotion of something new without going through adultery. 33% mentioned routine as the main reason of their infidelity. Finally, 22% of respondents cheat to feel attractive again.
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Why are you unfaithful? To break routine and boredom – 33% For sex – 41% To reconnect with seduction – 22% Other – 4% |
Why Gleeden?
More than half of members surveyed (45%) say they registered on Gleeden.com because they feel they are better understood. Others choose Gleeden.com to avoid involvement in a serious relationship; 27% fall under this category. Finally, a quarter of them use this site for transparency reasons, in order to meet people who share the same expectations.
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Why have you registered with Gleeden? To feel better understood – 45% It seems more honest – 24% To avoid commitment – 27% Other – 4% |
The cost of infidelity
40 pounds per month. This is the price the average adulterer in Britain spends on Gleeden to interact with other members. They spend about two hours a day on their account, divided into four daily visits. They basically connect between 9 PM and midnight, when they are away from the eyes of their partners and between 3 PM and 6 PM, that is, during working hours.
Towards infidelity 2.0
Finally, concerning the means used to maintain their extramarital relationships, the majority of respondents (43%) say they favour the mobile via the Gleeden app; launched in August 2012, it guarantees maximum safety and discretion to its members and has become in three years their favourite means of communication. However, 28% still prefer calling and texting, while 26% communicate by email.
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What means do you use to maintain your extramarital relationships? Gleeden App – 43% Calls and text messages – 28% Emails – 26% Other – 3% |
*Gleeden.com online survey conducted from 4 to 11 january on 4,807 European male and female members.