{"id":17102,"date":"2026-02-10T02:45:00","date_gmt":"2026-02-10T00:45:00","guid":{"rendered":"https:\/\/pressroom.gleeden.com\/fr\/?p=17102"},"modified":"2026-02-11T20:12:46","modified_gmt":"2026-02-11T18:12:46","slug":"gleeden-campagne-metro-parisien-saint-valentin","status":"publish","type":"post","link":"https:\/\/pressroom.gleeden.com\/fr\/gleeden-campagne-metro-parisien-saint-valentin\/","title":{"rendered":"\u00c0 l\u2019approche de la Saint-Valentin, Gleeden relance le d\u00e9bat sur la fid\u00e9lit\u00e9 dans le m\u00e9tro parisien"},"content":{"rendered":"\n

Apr\u00e8s une campagne diffus\u00e9e en novembre dernier et largement relay\u00e9e sur les r\u00e9seaux sociaux, Gleeden<\/strong> d\u00e9ploie en f\u00e9vrier 2026 une nouvelle vague d\u2019affichage dans le m\u00e9tro parisien. Fid\u00e8le \u00e0 son ADN, la marque continue d\u2019utiliser l\u2019humour pour aborder un sujet encore largement tabou : l\u2019infid\u00e9lit\u00e9.<\/p>\n\n\n\n

Deux nouveaux messages sont affich\u00e9s :
\u00ab C\u2019est parfois en restant fid\u00e8le qu\u2019on se trompe le plus \u00bb<\/strong>
<\/strong> \u00ab Par principe, nous ne proposons pas de carte de fid\u00e9lit\u00e9 \u00bb<\/strong><\/p>\n\n\n\n

Des accroches pens\u00e9es pour interpeller, faire r\u00e9agir et relancer le d\u00e9bat autour des normes du couple.<\/p>\n\n\n\n

<\/div>\n\n\n\n

Une campagne pr\u00e9c\u00e9dente largement amplifi\u00e9e en ligne<\/strong><\/h2>\n\n\n\n

En novembre dernier, la campagne Gleeden avait rapidement d\u00e9pass\u00e9 le cadre de l\u2019affichage. Une vid\u00e9o relayant les visuels avait cumul\u00e9 plus de 10 millions de vues en ligne<\/strong>, port\u00e9e par de nombreux partages et commentaires sur les r\u00e9seaux sociaux.<\/p>\n\n\n\n

Cette visibilit\u00e9 s\u2019\u00e9tait \u00e9galement traduite par un impact concret : les inscriptions sur la plateforme avaient doubl\u00e9 sur la p\u00e9riode<\/strong>, confirmant l\u2019efficacit\u00e9 de cette prise de parole et l\u2019int\u00e9r\u00eat du public pour ces messages.<\/p>\n\n\n\n

\u00ab La campagne de novembre<\/a> a montr\u00e9 qu\u2019un message simple, trait\u00e9 avec humour, pouvait d\u00e9clencher bien plus qu\u2019une r\u00e9action publicitaire. Les \u00e9changes qu\u2019elle a suscit\u00e9s ont largement d\u00e9pass\u00e9 le cadre de l\u2019affichage, installant la campagne dans le d\u00e9bat public et g\u00e9n\u00e9rant un impact tr\u00e8s concret sur la plateforme, avec des inscriptions qui ont doubl\u00e9 sur la p\u00e9riode <\/em>\u00bb, explique Sol\u00e8ne Paillet<\/a>, directrice marketing et communication de Gleeden<\/strong>.<\/p>\n\n\n\n

Forte de ce constat, la marque s\u2019attend \u00e0 un ph\u00e9nom\u00e8ne comparable avec cette nouvelle campagne.<\/p>\n\n\n\n

<\/div>\n\n\n\n

Un choix de timing assum\u00e9 autour de la Saint-Valentin<\/strong><\/h2>\n\n\n\n

Gleeden a choisi de communiquer autour de la Saint-Valentin, une p\u00e9riode particuli\u00e8rement symbolique pour les couples. Un moment o\u00f9 les questions li\u00e9es \u00e0 la fid\u00e9lit\u00e9, aux attentes amoureuses et aux contradictions du couple sont particuli\u00e8rement pr\u00e9sentes dans l\u2019actualit\u00e9 et les discussions.<\/p>\n\n\n\n

\u00ab La Saint-Valentin v\u00e9hicule une vision tr\u00e8s codifi\u00e9e et normative du couple. En nous pla\u00e7ant volontairement en d\u00e9calage, nous cherchons \u00e0 interroger ces repr\u00e9sentations avec humour et \u00e0 ouvrir un espace de r\u00e9flexion plus nuanc\u00e9 sur la fid\u00e9lit\u00e9 et les relations contemporaines. <\/em>\u00bb, poursuit Sol\u00e8ne Paillet<\/strong>.<\/p>\n\n\n\n

<\/div>\n\n\n\n

Un dispositif d\u2019affichage en deux temps<\/strong><\/h2>\n\n\n\n

La campagne est d\u00e9ploy\u00e9e : <\/p>\n\n\n\n

–Du 4 au 17 f\u00e9vrier 2026<\/strong>, dans le m\u00e9tro parisien,<\/strong> sur les quais et dans les couloirs
–Du 25 f\u00e9vrier au 3 mars 2026,<\/strong> en affichage outdoor 8 m\u00b2<\/strong> ainsi qu\u2019en format 2 m\u00b2 <\/strong>dans les parkings, \u00e0 Paris et en p\u00e9riph\u00e9rie<\/p>\n\n\n\n

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          En investissant l\u2019espace public avec ces nouveaux messages, Gleeden poursuit une prise de parole qui interroge les repr\u00e9sentations traditionnelles du couple et de la fid\u00e9lit\u00e9, en \u00e9cho aux \u00e9volutions des relations amoureuses et aux d\u00e9bats qui traversent la soci\u00e9t\u00e9 aujourd\u2019hui.<\/strong><\/p>\n\n\n\n

          <\/p>\n","protected":false},"excerpt":{"rendered":"

          Apr\u00e8s une campagne diffus\u00e9e en novembre dernier et largement relay\u00e9e sur les r\u00e9seaux sociaux, Gleeden d\u00e9ploie en f\u00e9vrier 2026 une nouvelle vague d\u2019affichage dans le m\u00e9tro parisien. Fid\u00e8le \u00e0 son…<\/p>\n","protected":false},"author":8,"featured_media":17110,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18,19,31],"tags":[188,185,167,88,189,183,22,186,187],"powerkit_post_featured":[],"yoast_head":"\nGleeden relance le d\u00e9bat sur la fid\u00e9lit\u00e9 dans le m\u00e9tro parisien<\/title>\n<meta name=\"description\" content=\"\u00c0 l\u2019approche de la Saint-Valentin, Gleeden d\u00e9ploie une nouvelle campagne dans le m\u00e9tro parisien pour questionner la fid\u00e9lit\u00e9 avec humour.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pressroom.gleeden.com\/fr\/gleeden-campagne-metro-parisien-saint-valentin\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" 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