{"id":2566,"date":"2017-09-29T08:30:43","date_gmt":"2017-09-29T07:30:43","guid":{"rendered":"https:\/\/pressroom.gleeden.com\/fr\/?p=2566"},"modified":"2021-05-18T16:25:23","modified_gmt":"2021-05-18T16:25:23","slug":"spot-tv-gleeden","status":"publish","type":"post","link":"https:\/\/pressroom.gleeden.com\/fr\/spot-tv-gleeden\/","title":{"rendered":"\u00ab Secouez, d\u00e9connectez \u00bb : le nouveau spot TV d\u00e9jant\u00e9 de Gleeden !"},"content":{"rendered":"<h3 id=\"pour-cette-rentree-2017-gleeden-le-leader-europeen-de-la-rencontre-extra-conjugale-qui-compte-plus-de-36-millions-de-membres-renouvelle-sa-communication-et-renoue-avec-le-ton-insolent-et-piquant-qu\" style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong>Pour cette rentr\u00e9e 2017, Gleeden le leader europ\u00e9en de la rencontre extra-conjugale qui compte plus de 3,6 millions de membres, renouvelle sa communication et renoue avec le ton insolent et piquant qu&rsquo;on lui conna\u00eet ! Pour ce faire, la marque s&rsquo;est associ\u00e9e \u00e0 <span style=\"text-decoration: underline;\"><span style=\"color: #714a69; text-decoration: underline;\"><a href=\"https:\/\/www.87seconds.com\/fr-be\/\" target=\"_blank\" rel=\"noopener noreferrer\">l&rsquo;agence de communication cr\u00e9ative\u00a087 seconds<\/a><\/span><\/span><span style=\"color: #714a69;\">\u00a0<\/span>qui signe un spot TV dr\u00f4le et surprenant qui ne manquera pas de faire sourire m\u00eame les t\u00e9l\u00e9spectateurs les plus sceptiques !<\/strong><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Lanc\u00e9 en France en 2009, Gleeden, le leader europ\u00e9en de la rencontre extra-conjugale s&rsquo;est imm\u00e9diatement fait remarquer par sa communication os\u00e9e et d\u00e9cal\u00e9e. La marque intrigue, agace, amuse, mais ne laisse personne indiff\u00e9rent.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Et pour cause ! Gleeden bouscule les m\u0153urs et met en \u00e9vidence une \u00e9volution de la soci\u00e9t\u00e9 et de sa perception de l&rsquo;infid\u00e9lit\u00e9 en passant par une communication f\u00e9minine, moderne et audacieuse. Difficile de passer \u00e0 c\u00f4t\u00e9 de ses campagnes d&rsquo;affichage, de grands panneaux sur fond violet,\u00a0des messages os\u00e9s placard\u00e9s sur les bus, dans le m\u00e9tro parisien et des affiches dans de nombreuses villes de France.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Cette ann\u00e9e a marqu\u00e9 les premiers pas de la marque \u00e0 la t\u00e9l\u00e9vision avec une campagne douce et f\u00e9minine repr\u00e9sentant la femme Gleeden d&rsquo;aujourd&rsquo;hui :\u00a0<i><span style=\"text-decoration: underline;\"><strong><a href=\"https:\/\/pressroom.gleeden.com\/fr\/gleeden-television-francaise\/\" target=\"_blank\" rel=\"noopener noreferrer\">l&rsquo;Amanturi\u00e8re<\/a><\/strong><\/span>.<\/i>\u00a0<\/span><\/p>\n<p><span style=\"color: #000000;\">Mais en cette rentr\u00e9e 2017, la marque est bien d\u00e9cid\u00e9e \u00e0 montrer qu&rsquo;elle n&rsquo;a rien perdu de sa superbe et renoue avec son ADN p\u00e9tillant et d\u00e9cal\u00e9\u00a0<b>via un spot TV r\u00e9alis\u00e9 sur mesure<\/b>, avec\u00a0<i>87 seconds<\/i>.<\/span><a href=\"https:\/\/pressroom.gleeden.com\/fr\/wp-content\/uploads\/2017\/09\/pic-spot.jpg\"><br \/>\n<\/a><br \/>\n<\/br><br \/>\n<\/br><br \/>\n<iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/QUcqUNOJRcI\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><br \/>\n<\/br><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><b>Il met en sc\u00e8ne une des fonctionnalit\u00e9s phares de l&rsquo;application mobile, le \u00ab shake to exit \u00bb, comprenez \u00ab secouez, d\u00e9connectez \u00bb.<\/b>\u00a0Elle permet aux utilisateurs de Gleeden de quitter l&rsquo;application en un seul geste (une secousse de t\u00e9l\u00e9phone) avant d&rsquo;\u00eatre redirig\u00e9 vers une page d\u00e9finie au pr\u00e9alable et \u00e9viter ainsi d&rsquo;\u00e9veiller les soup\u00e7ons d&rsquo;un(e) conjoint(e) d\u00e9barqu\u00e9 \u00e0 l&rsquo;improviste.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Un spot TV p\u00e9tillant et amusant que les t\u00e9l\u00e9spectateurs pourront d\u00e9couvrir du 1er au 31 octobre sur les cha\u00eenes du groupe Canal +. \u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><b>Une chose est s\u00fbre, la marque n&rsquo;a pas fini de faire parler d&rsquo;elle !<\/b><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pour cette rentr\u00e9e 2017, Gleeden le leader europ\u00e9en de la rencontre extra-conjugale qui compte plus de 3,6 millions de membres, renouvelle sa communication et renoue avec le ton insolent et&hellip;<\/p>\n","protected":false},"author":2,"featured_media":2576,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18,19,17],"tags":[],"powerkit_post_featured":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00ab Secouez, d\u00e9connectez \u00bb : le nouveau spot TV d\u00e9jant\u00e9 de Gleeden ! 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