{"id":3260,"date":"2019-06-11T01:30:26","date_gmt":"2019-06-11T00:30:26","guid":{"rendered":"https:\/\/pressroom.gleeden.com\/fr\/?p=3260"},"modified":"2021-05-18T16:25:33","modified_gmt":"2021-05-18T16:25:33","slug":"nouvelle-campagne","status":"publish","type":"post","link":"https:\/\/pressroom.gleeden.com\/fr\/nouvelle-campagne\/","title":{"rendered":"Gleeden revient avec une campagne historique pour c\u00e9l\u00e9brer ses 10 ans !"},"content":{"rendered":"

Lanc\u00e9 en France en d\u00e9cembre 2009, Gleeden f\u00eate cette ann\u00e9e ses dix ans d\u2019existence ! 10 ans que la\u00a0marque \u00e0 la pomme croqu\u00e9e bouleverse les m\u0153urs et ouvre le dialogue sur la notion de fid\u00e9lit\u00e9 conjugale.<\/strong><\/span><\/h3>\n

\nDifficile de passer \u00e0 c\u00f4t\u00e9 des campagnes d\u2019affichage de Gleeden, leader europ\u00e9en de la rencontre extra-conjugale qui compte aujourd\u2019hui plus de 5,5 millions de membres<\/strong>. Que ce soit placard\u00e9s dans le m\u00e9tro\u00a0parisien ou sur les bus des plus grandes villes de France, tout le monde se souvient de ces messages\u00a0audacieux :\u00a0\u00ab\u00a0Par principe, nous ne proposons pas de carte de fid\u00e9lit\u00e9\u00a0\u00bb, \u00ab\u00a0\u00catre fid\u00e8le \u00e0 deux hommes,\u00a0c\u2019est \u00eatre deux fois plus fid\u00e8le\u00a0!\u00a0\u00bb ou encore de la campagne pro-\u00e9cologie \u00ab\u00a0Sauvez la plan\u00e8te, optez pour les mod\u00e8les d\u2019occasion\u00a0\u00bb\u2026<\/span><\/p>\n

\"Gleeden
La campagne pro-\u00e9cologie de Gleeden<\/figcaption><\/figure>\nA l\u2019occasion de son dixi\u00e8me anniversaire, la marque revient avec une campagne d\u2019affichage d\u2019envergure <\/strong> et frappe une nouvelle fois avec un ton os\u00e9 et d\u00e9cal\u00e9.<\/span>
\nCette ann\u00e9e, la marque fait un bon dans le pass\u00e9 pour nous rappeler que l’infid\u00e9lit\u00e9 est un sujet\u00a0intemporel <\/strong>et que cette derni\u00e8re \u00e9tait m\u00eame plut\u00f4t banale \u00e0 l\u2019\u00e9poque des rois ou des empereurs.<\/span>
\nPourtant, d\u00e8s que ce ph\u00e9nom\u00e8ne s\u2019invite dans le paysage contemporain, il fait encore couler beaucoup\u00a0d\u2019encre.<\/strong><\/span><\/p>\n

Plac\u00e9e au c\u0153ur de cette nouvelle campagne, l\u2019Histoire et ses anecdotes montrent avec humour et\u00a0p\u00e9dagogie que les femmes n\u2019\u00e9taient pas que les ma\u00eetresses des hommes, mais qu\u2019elles aussi pouvaient choisir leurs amants et assumer leurs fantasmes<\/strong>. Gleeden l\u00e9gitime ainsi sa d\u00e9marche en explorant un nouveau territoire sans renier totalement son pass\u00e9 provocateur.<\/span><\/p>\n

Cette fois-ci, 5 ic\u00f4nes de la f\u00e9minit\u00e9 et du pouvoir ont \u00e9t\u00e9 choisies comme \u00e9g\u00e9ries<\/strong>. Vous pourrez croiser\u00a0Cl\u00e9op\u00e2tre, la reine Margot, ou encore la marquise de Montespan et, au d\u00e9tour d\u2019une station de m\u00e9tro parisien, lire les messages suivants : \u00ab Cl\u00e9op\u00e2tre avait aussi C\u00e9sar comme Jules \u00bb, \u00ab La reine Margot n\u2019avait\u00a0pas qu\u2019un seul Henri dans sa vie \u00bb ou encore \u00ab La Montespan \u00e9tait la reine des nuits du roi Soleil \u00bb.<\/span><\/p>\n

Cette nouvelle campagne sera visible d\u00e8s ce mardi 11 juin 2019 pendant une semaine !<\/strong><\/span><\/p>\n

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Pour connaitre leur histoire, rendez-vous sur www.gleeden.com\/ histoire<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Lanc\u00e9 en France en d\u00e9cembre 2009, Gleeden f\u00eate cette ann\u00e9e ses dix ans d\u2019existence ! 10 ans que la\u00a0marque \u00e0 la pomme croqu\u00e9e bouleverse les m\u0153urs et ouvre le dialogue…<\/p>\n","protected":false},"author":2,"featured_media":3268,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[],"powerkit_post_featured":[],"yoast_head":"\nGleeden revient avec une campagne historique pour c\u00e9l\u00e9brer ses 10 ans ! - Espace Presse Gleeden<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pressroom.gleeden.com\/fr\/nouvelle-campagne\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gleeden revient avec une campagne historique pour c\u00e9l\u00e9brer ses 10 ans ! - Espace Presse Gleeden\" \/>\n<meta property=\"og:description\" content=\"Lanc\u00e9 en France en d\u00e9cembre 2009, Gleeden f\u00eate cette ann\u00e9e ses dix ans d\u2019existence ! 10 ans que la\u00a0marque \u00e0 la pomme croqu\u00e9e bouleverse les m\u0153urs et ouvre le dialogue…\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pressroom.gleeden.com\/fr\/nouvelle-campagne\/\" \/>\n<meta property=\"og:site_name\" content=\"Espace Presse Gleeden\" \/>\n<meta property=\"article:published_time\" content=\"2019-06-11T00:30:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-05-18T16:25:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/pressroom.gleeden.com\/fr\/wp-content\/uploads\/2019\/06\/photo-campagne-gleeden.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"735\" \/>\n\t<meta property=\"og:image:height\" content=\"379\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"GLEEDEN\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"GLEEDEN\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/pressroom.gleeden.com\/fr\/nouvelle-campagne\/\",\"url\":\"https:\/\/pressroom.gleeden.com\/fr\/nouvelle-campagne\/\",\"name\":\"Gleeden revient avec une campagne historique pour c\u00e9l\u00e9brer ses 10 ans ! - Espace Presse Gleeden\",\"isPartOf\":{\"@id\":\"https:\/\/pressroom.gleeden.com\/fr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/pressroom.gleeden.com\/fr\/nouvelle-campagne\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/pressroom.gleeden.com\/fr\/nouvelle-campagne\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/pressroom.gleeden.com\/fr\/wp-content\/uploads\/2019\/06\/photo-campagne-gleeden.jpg\",\"datePublished\":\"2019-06-11T00:30:26+00:00\",\"dateModified\":\"2021-05-18T16:25:33+00:00\",\"author\":{\"@id\":\"https:\/\/pressroom.gleeden.com\/fr\/#\/schema\/person\/360e4bac8fb5258d283ece1c5af27de1\"},\"breadcrumb\":{\"@id\":\"https:\/\/pressroom.gleeden.com\/fr\/nouvelle-campagne\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/pressroom.gleeden.com\/fr\/nouvelle-campagne\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/pressroom.gleeden.com\/fr\/nouvelle-campagne\/#primaryimage\",\"url\":\"https:\/\/pressroom.gleeden.com\/fr\/wp-content\/uploads\/2019\/06\/photo-campagne-gleeden.jpg\",\"contentUrl\":\"https:\/\/pressroom.gleeden.com\/fr\/wp-content\/uploads\/2019\/06\/photo-campagne-gleeden.jpg\",\"width\":735,\"height\":379,\"caption\":\"gleeden campagne m\u00e9tro\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/pressroom.gleeden.com\/fr\/nouvelle-campagne\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/pressroom.gleeden.com\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Gleeden revient avec une campagne historique pour c\u00e9l\u00e9brer ses 10 ans !\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/pressroom.gleeden.com\/fr\/#website\",\"url\":\"https:\/\/pressroom.gleeden.com\/fr\/\",\"name\":\"Espace Presse Gleeden\",\"description\":\"Retrouvez toutes les informations et actualit\u00e9s de Gleeden dans le pressroom. ... 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