In the evening, on holiday, at work, more and more men proudly wear a handsome well trimmed beard! And there is a good reason for this: a beard is a genuine, massively seductive weapon! It is a fact, women fall for a man with well groomed whiskers. An attraction that does not spare married women … But how many of them have crossed the line of infidelity for a beautiful beard? Gleeden, the European leader in extra-marital encounters with over 3.5 million members, interviewed more than 6,000 of its subscribers*.
At first just seen as a mere fashion phenomenon, an ephemeral trend or an attribute reserved for hipsters, beards can be found everywhere over the past few years and now even the most skeptical are convinced. Brad Pitt, Georges Clooney, Ryan Gosling, so many stars have tried it and adopted it! Could it be a way of expressing masculinity? A shaving strike? Not at all! For these gentlemen, the beard is above all a very attractive means to seduction. And for good reason, a study by the University of Queensland (Australia) has shown, women prefer bearded men.
Three-quarters of married women have already fantasized about a man with a beard
But singles are not the only ones to be tempted by a handsome man with beard: 76% of the married women questioned by Gleeden admit to having fantasies about bearded men! And of them, a majority of 61% admit to having already swapped the sweetness of their partner’s kisses for the the spice of a well groomed beard.
The beard, the trump card that boosts sex appeal
But how can we explain this irrepressible desire of married women for bearded men? For 41% of the female members Gleeden interviewed, a beard makes these gentlemen all the more attractive because it’s sexy and masculine. 29% of them find it original and charming, while for 17% a beard makes them feel protected. Finally, 11% of the women interviewed admit they like a beard just because it’s physically different from their partner!
With that, some guys will probably throw their razors in the trash …
*Gleeden.com study conducted from 1 to 7 August among 6,012 female European members.